Branding and Corporate Identity Guidelines

I get asked by a lot of people if I have any branding and corporate identity guidelines. What exactly is branding? How do I go about designing a corporate identity? etc…

Most people start with a logo, but don’t really know if it is suitable, how to apply it to all the different branding elements or why it’s not working. Designing a logo without an underlying strategy is kind of like driving to Sydney without a map. You might get there, but more by luck than design.

So how do I develop a branding strategy? Are there any branding and corporate identity guidelines?

The good news is: yes. Read on…