Archive for the ‘Branding’ Category
Branding and Corporate Identity Guidelines
I get asked by a lot of people if I have any branding and corporate identity guidelines. What exactly is branding? How do I go about designing a corporate identity? etc…
Most people start with a logo, but don’t really know if it is suitable, how to apply it to all the different branding elements or why it’s not working. Designing a logo without an underlying strategy is kind of like driving to Sydney without a map. You might get there, but more by luck than design.
So how do I develop a branding strategy? Are there any branding and corporate identity guidelines?
The good news is: yes. Read on…
11 awesome (and free) Wordpress “magazine style” Themes
I’m quite new to Wordpress and the first thing that struck me is how many really beautiful and professionally designed Wordpress themes are available for free download. Most of the time, the only “payment” or restriction, is that you attribute the design to the designer, and keep the link back to their site. In this collection, you’ll find 11 awesome, high-quality, free WordPress themes. I’ve chosen magazine style themes because they’re my favourite, and in the hunt for the theme I customised for Moonsail Design, I found many other lovely ones that I’d like to share with you.
11 essential strategies for great logo design
A well designed logo is the cornerstone of all branding. It is the tangible identity of a company that distinguishes it from its competitors and makes a memorable impression in the market. It also has to work hard for the company, under a variety of circumstances and so there are certain guidelines, that if followed, take most of the guesswork out of designing an effective logo.
Top 10 free iPhone apps every designer must have

The iPhone is such a great productivity tool, but there are so many apps, it’s hard to know which ones to choose.
Here is a list of ones I use all the time. They’re a great help if you’re a designer, and best of all, they’re free!









Top 10 Free Online Resources for Designers
My students are always asking me about my favourite resources, how do I make a php form? How can I choose colours for my design? etc, and so I’m sharing my top ten with you. They’re online, they’re free and they’re all incredibly awesome. I use these sites all the time and I hope you find them as useful as I do.